It was in the years of the mid 1990s that GSM came up and really revolutionized the way we look at Internet and especially that of mobile internet. Even today, the network of GSM continues to grow further and further into the horizon of technology. Even today, more than 80 per cent of the world's mobile internet users use the services of GSM. Almost every month, millions of new people start availing the services of GSM. Now, slowly that is being gained by EDGE which is an upgrade on the GSM network. This is becoming more and more popular.
GSM aims to offer all mobile phone users, a high performance data service which gives customers a very high speed of data transmission as well as quality performance and service in all ways. With the development of EDGE, there has been an improvement in that aim. The service has become much more efficient and sharp. This is why, today we can see that more and more GSM networks are upgrading to the next level and adopting EDGE. EDGE gives customers a high speed Internet which almost delivers the broadband experience. There are other enhanced features as well.
The development of EDGE comes as no surprise when one views the current mobile phone scenario in the world. People are addicted to their cellphones as it forms one of the most vital elements in the lives of people today. Cellphones are being used to surf the Internet and therefore it comes as an obvious development that users want better and better facilities and technology that gives high speed Internet access will be in high demand. The data transfer rates are getting higher and due to the increased customer demand, even the prices are slowly going down. Thus things are becoming more accessible.
3G is a technology which is even more advanced than EDGE, but the point is, 3G is still not very popular because it is still not very accessible to everyone in the market and also, there are many areas where 3G has not been able to reach. This is why a lot of people prefer EDGE because the speed is sufficiently high enough to do most of the work that is required of it. EDGE has bandwidth which is more than enough for the needs of people who require the services of mobile Internet on a daily basis. Thus since EDGE is also very reasonably priced and more accessible, it is a better option than 3G.
Since the data performance in terms of quality and faster bit rates, is so good, therefore, market surveys have proved that there is a major disparity between the data usage of GPRS and EDGE users. The latter use more than three times the data of what GPRS users consume. Thus there has been a positive generation of ARPU or Average Revenue Per User.